HIKAKIN, a popular YouTuber and beatboxer known for his variety and product review videos, has sparked curiosity among fans after suddenly changing his YouTube channel and X (formerly Twitter) header image to display the number “30” on July 15. The number has since decreased daily—showing “29” on July 16 and “28” on July 17—leading to widespread speculation about an upcoming announcement.
Previous Countdown Event
In late December 2023, HIKAKIN executed a similar countdown strategy, which culminated in a high-profile reveal. On January 1, 2024, he announced his marriage through a special video titled “100 Marriage Announcements,” reportedly produced with a budget of approximately 52.64 million yen (about 360,000 USD). The video attracted over 1.2 million viewers and became a hot topic across social media and news outlets.
Focus on This Countdown and Its Potential Reveal
Assuming the countdown continues to decrease by one digit each day, the final day—when the number reaches “0”—is expected to be August 14. Notably, this date marks the 10th anniversary of the release of the “YouTube Theme Song” created by HIKAKIN and his brother SEIKIN.
As a result, many fans and media outlets are speculating that the countdown may lead to a music-related announcement, such as a new song release or a commemorative project celebrating the 10th anniversary of their theme song.
Reactions from Fans
Fans have shared their anticipation and predictions online, posting comments like “I can’t wait!”, “What’s this countdown for?”, and “Please, not another luxury flex.” Some fans speculate possibilities such as “Maybe a second child? A new song? A new cup noodle collaboration?” While nothing has been confirmed, discussions and theories continue to spread across social media platforms.
Expert and Industry Perspectives
Experts note that HIKAKIN frequently uses countdowns to generate buzz and anticipation ahead of major announcements. Considering the scale and production quality of past events, many expect this new countdown to conclude with a large-scale project or announcement aimed at engaging fans, possibly linked to his music activities.
Upcoming Timeline
- July 15 – August 14 (Expected): Header image countdown continues (currently showing “28”)
- August 14 (Expected): Final day of countdown (“0” day), with the major announcement to be revealed
Once the announcement is made, it’s anticipated that related media coverage and social media conversations will intensify significantly.
Conclusion
With HIKAKIN’s proven track record of using countdowns as a promotional strategy, many believe this event is building toward a carefully timed reveal. Given the 10th anniversary of the “YouTube Theme Song,” the most likely scenario points toward a music-related announcement. Fans around the world are now eagerly waiting for August 14, when the countdown reaches zero and the mystery is solved.
