Popular beauty and lifestyle YouTuber Emirin, whose real name is Emi Omatsu (31), announced on August 10 via her YouTube channel that she had officially registered her marriage on July 20. With 1.89 million subscribers, Emirin revealed that she married “Time Master-to-Be Adachi,” a company employee and fellow YouTuber, and has taken the surname “Adachi.”
A Love Born from a Unique Encounter
The marriage announcement brought renewed attention to the couple’s unusual meeting. Emirin and Adachi first met during the “Emirin Boyfriend Audition” organized by fellow YouTuber Hikaru in March 2024. The project was designed to find a romantic partner for the then-single Emirin, and Adachi was ultimately chosen from the pool of applicants.
Their relationship officially began in July 2024, and they have been living together for about a year. Emirin explained the timeline: “We started messaging in May (2024), began meeting frequently in June, and officially started dating in July.”
Step-by-Step Announcements Stir Buzz
The lead-up to Emirin’s marriage was revealed in stages, sparking significant attention. On June 16, she first announced her engagement and showed off her ring, saying, “Technically, we haven’t done it yet, but we’ve promised to get married.” At the time, she also shared that they had met each other’s parents and were preparing for marriage.
On August 10, she posted a new video saying, “We registered our marriage a little while ago,” revealing that the official date was July 20.
Emirin’s Profile and Career
Born on October 4, 1993, in Hyogo Prefecture, Emirin is a 31-year-old former comedian turned YouTuber and actress. Her channel primarily features beauty, fashion, and lifestyle content, attracting a large female audience.
Her husband, Adachi, is known as “Time Master-to-Be Adachi” online, a company employee who works in sales. His videos focus on “living without wasting time,” and he juggles both his corporate job and his YouTube activities.
Plans to Continue Activities
Alongside her marriage announcement, Emirin affirmed her commitment to her career: “I’ll continue YouTube forever,” she declared, promising ongoing interaction with her fans. Her husband also plans to continue balancing his corporate work with his YouTube activities.
In her June engagement announcement, Emirin expressed how deeply YouTube is woven into her life: “I love YouTube so much—it became my job, I share my personal life on YouTube, I met my boyfriend on a YouTube (boyfriend audition) project, and now that boyfriend has become my husband. It’s YouTube all the way.”
Fans Shower Congratulations
Following the news, countless congratulatory messages poured in from fans. Her announcement video quickly entered YouTube’s trending rankings. Longtime viewers expressed how special it was to witness her journey from dating to marriage in real time.
This marriage announcement highlights how YouTube has become more than just a video platform—it is deeply connected to the personal lives of creators. From engagement to marriage, fans have been part of the couple’s journey, and there is growing anticipation for their new life together as husband and wife.
