Japanese singer Aimer announced on September 7 via her official X (formerly Twitter) account that she has given birth to her first child, telling fans that “mother and baby are both doing well.” In the same post, she revealed that she has left her talent agency and, alongside her husband, music producer Masahiro Tobiuchi (飛内将大), founded a new independent management company to oversee her future activities.
According to Sponichi Annex, Aimer will now carry out her music career under this newly established, independently run setup rather than through her previous agency. The announcement, posted jointly under her name and her staff account, framed the move as the start of a new chapter both personally and professionally, with Tobiuchi taking on production and management duties for her going forward. Music Natalie also confirmed the news, noting that Aimer plans to continue releasing music under the new structure.
No further details, such as the date of the birth or the couple’s plans for upcoming releases and performances, were disclosed in the announcement.
Who is Aimer?
Aimer is a Japanese singer-songwriter known for her distinctive low, husky voice, a result of vocal cord surgery early in her career that permanently altered her tone. Active since her major-label debut in 2011, she has become one of Japan’s most recognizable vocalists through theme songs for numerous popular anime series, building a reputation as a go-to artist for emotionally resonant ballads and rock-tinged tracks. She married producer Masahiro Tobiuchi, who has long been involved in arranging and producing her music.
Author’s Comment
Ah, the classic J-industry double reveal: "I had a baby" and "I fired my agency" delivered in the same breath, like ripping off two Band-Aids at once. I love it. Most agencies here still treat pregnancy like a scheduling inconvenience, so an artist quietly building her own company with her husband instead of asking permission to be a mother? That’s the real headline. Japanese Twitter’s reaction has been overwhelmingly warm, mostly "finally, someone doing it on her own terms." I’ll just say this: when a singer with THAT voice decides she’d rather run her own label than stay on someone else’s leash, you don’t bet against her.
