Japanese streaming platform ABEMA has kicked off a special summer program that will re-broadcast 17 archived live concerts from Hololive Production talents over 17 consecutive days. The event, titled “ABEMA de Hololive: Midsummer Watch Party” (アベマでホロライブ 真夏のウォッチパーティ), began airing on July 15 and is available exclusively to subscribers of ABEMA Premium, the platform’s paid tier.
According to the announcement, the lineup consists entirely of previously held Hololive live concerts, giving fans a chance to revisit past performances in a marathon format rather than as scattered one-off re-airs. ABEMA has positioned the initiative as a way to let viewers catch up on shows they may have missed the first time around, while giving Premium subscribers exclusive access as an added incentive to the paid plan. Specific details on which individual concerts and talents are featured on each of the 17 days have not been broken down in the announcement.
Who is Hololive Production?
Hololive Production is a Japanese virtual YouTuber (VTuber) talent agency operated by Cover Corporation. Its roster of animated, computer-generated personas livestream on YouTube and other platforms, performing everything from gaming sessions and chat streams to large-scale ticketed concerts that sell out arenas in Japan and draw viewers internationally. Hololive is one of the largest and most commercially successful VTuber agencies in the world, with talents frequently topping global streaming platform rankings and its live concerts regularly becoming some of the most-watched VTuber events online.
Partnerships like this one with ABEMA reflect the growing crossover between VTuber content and mainstream Japanese streaming services, as platforms look to tap into Hololive’s large and dedicated fan base to boost subscriptions.
