May 31, 2025 — Hikaru, one of Japan’s most popular YouTubers, announced on May 31 that he has gotten married. The announcement was made via a video uploaded to his YouTube channel. His wife is Shingeki no Noa, a former hostess and current entrepreneur/influencer. According to the video, the two had no prior dating period and decided to marry immediately—a so-called “zero-day marriage.”
“It’s Real. I Got Married,” Hikaru Says in Video
The video, filmed on Hikaru’s birthday, May 29, opens with the YouTuber saying, “Even while filming this, I feel like I’m making a clickbait video, but it’s real. I got married.” He then introduced his wife: “Her name is Shingeki no Noa.” He clearly stated, “There was no dating period,” adding that they had submitted their marriage registration without ever having had a physical relationship: “In the truest sense, it’s a zero-day marriage.”
Plans for Married Life
Hikaru also spoke about changes in his lifestyle following the marriage, declaring he would now take one fixed day off per week. “Until now, I’ve devoted my life to YouTube without rest, but now that I have a family, I must balance both. If I can’t, then I’m not qualified to be married,” he stated.
Who is Shingeki no Noa?
Shingeki no Noa rose to fame as a top hostess in Osaka’s nightlife district and later moved her base to the upscale Kitashinchi area. She is now a successful businesswoman who reportedly earned over 200 million yen (approximately 1.3 million USD) annually at the peak of her career. She has also appeared on variety shows and runs a YouTube channel with 820,000 subscribers, along with an Instagram account with over 410,000 followers.
Behind the “Zero-Day Marriage”
In a follow-up video released on June 12, Hikaru revealed that the couple had actually submitted their marriage paperwork on May 7. At the time, he said they were not formally in a romantic relationship and explained, “There were no romantic feelings at first, but now they are beginning to grow.”
As one of the most influential creators in Japan’s YouTube scene, Hikaru is known for his daring projects and charitable activities. This unconventional “zero-day marriage” has drawn widespread attention not only from fans but also across the entertainment industry. All eyes are now on how the newlyweds will share their life together through future content.
