Popular Japanese YouTuber Hikaru has announced the completion of a luxury villa in Yamanashi Prefecture, Japan, costing approximately $6.9 million USD. Revealed through his official YouTube channel, the villa is part of his larger ambition to become a “hotel king,” expanding his reach beyond content creation and into high-end hospitality.
From $2.8 Million Budget to $6.9 Million Reality
The project originally started with a budget of around $2.8 million, but as the scope expanded—including upgraded architecture, custom interiors, and exclusive facilities—the final cost more than doubled.
“I didn’t want to create something half-hearted,” Hikaru stated in the video. The villa includes contactless check-in, private saunas, riverside BBQ decks, and a complete nature-immersed design concept. Every aspect was planned to offer a unique, premium experience far beyond traditional glamping or hotel stays.
The Meaning Behind “G.O.A.T.”
The villa is named “G.O.A.T.”, an acronym for “Greatest Of All Time.” The name also plays on the Japanese words “郷” (countryside) and “音” (sound), reflecting Hikaru’s desire to create a peaceful, immersive experience in a rural setting.
Prices are set at approximately $480 per night for glamping-style cabins and $3,100 per night for the luxury villa. While the rates are premium, Hikaru emphasizes the value lies in the exclusive, once-in-a-lifetime experience.
Built for His Wife, Designed for Lifestyle
Hikaru recently made headlines for marrying fellow influencer Noa in what has been called a “zero-day marriage.” This villa, he says, is not just a business investment—it’s also a personal gift.
“I just wanted to create a place that would make my wife truly smile,” he explained. With curated amenities for women, family-oriented spaces, and interiors that are social media–ready, the property is also a reflection of the couple’s lifestyle.
A Commitment to Local Community and Sustainability
Beyond luxury, Hikaru also focused on supporting local industries. All food served at the villa is sourced from within Yamanashi Prefecture, and on-site staff are hired locally. Hikaru hopes the facility can become a model for rural revitalization and tourism innovation in Japan.
Looking Ahead: Nationwide Expansion
Hikaru has made it clear that this villa is just the beginning. “This isn’t the goal—it’s the starting line,” he said, hinting at plans to build similar retreats across the country. He sees G.O.A.T. as a prototype for a new kind of travel experience in Japan—personalized, luxurious, and creator-driven.
Property Overview
| Item | Details |
|---|---|
| Name | G.O.A.T. (郷音) |
| Location | Yamanashi Prefecture, Japan |
| Total Investment | Approx. $6.9 million USD |
| Structure | 5 glamping cabins, 1 luxury villa |
| Check-In | Fully contactless |
| Key Features | Sauna, jacuzzi, riverside BBQ, nature integration |
| Price (Per Night) | ~$480 (glamping) / ~$3,100 (villa) |
| Capacity | 4–6 guests per unit |
From YouTube celebrity to real estate entrepreneur, Hikaru’s journey is entering a bold new chapter—one that could reshape Japan’s luxury tourism landscape.
